Gunilla of Sweden®
Our Philosophy & Mission

who we are



Our founder, Gunilla Ross, an esthetician from Sweden, became a licensed skincare instructor in 1962. After moving to America, she found a glaring absence of quality botanical products. To fulfill this need, in 1987, she started her own company to develop botanically based formulas made with the highest number of innovative and cherished ingredients captured at their peak for maximum potency.

what we stand for



Throughout her 55-year career, Gunilla has worked hands-on with thousands of product formulations. From those years of experience came one simple conclusion: that skincare must be naturally therapeutic, healing, and based on botanical nutrients, and antioxidants, not based on water that dries out the skin, and is void of nutrients. You won’t have to choose between the high-performance botanicals, clinically proven ingredients, and affordability because Gunilla of Sweden® has it all.

what we believe in



Our commitment to ingredient quality and efficacy brings out the most potential from the skin for outstanding long-term results. For the first 20 years, Gunilla of Sweden®’s products was available to physicians, licensed professionals, and medical spas exclusively. Today, we offer you the same sophisticated yet straightforward professional botanical skincare to feed, heal, and renew the skin. Why? Because we recognize that clearer, youthful, and more beautiful skin is vital for a healthier, more content life.