Why Gunilla of Sweden® is Different
For nearly 40 years, we’ve taken a different approach—formulating with plant-based ingredients and proprietary mineral clay instead of relying on water as the foundation. The result is skincare designed to deliver visible, professional-level results without unnecessary fillers.
Gunilla of Sweden® Since 1987
Plant-Based, Pro-Grade Skincare
Small-Batch Formulas | Clinically Proven | Vegan | Cruelty-Free
GUNILLA®
Anti-Aging & Daily Skincare
LEROSETT®
Acne, Oily & Problem Skin
Our First Breakthrough: The Swedish Clay Mask That Changed Everything
Formulated by founder Gunilla Ross in the 1980s, our original Swedish clay mask was a proprietary, drug-free treatment designed to clear acne and problem skin using mineral-rich clay and distilled water. For its first 20 years, it was sold exclusively to licensed skin care professionals.
In 1999, a third-party double-blind, placebo-controlled clinical trial showed that 100% of users achieved clearer skin using the minimum recommended amount, while 90% of placebo users saw no improvement or worsened.
That formula became what is now known as the
LEROSETT® Spot Treatment & Clearing Mask
— Clinically proven to clear acne without harsh treatments.
GUNILLA® Skin Perfecting Clay Mask
— Refines, smooths, and improves skin texture after just one use.
While our brand may be new to you, Gunilla of Sweden® has been trusted for decades. Our formulas have quietly appeared in the routines of public figures and professionals alike—without paid endorsements—because results come first.
“Zit eliminated!” — Gabrielle Union, after a breakout was treated just hours before the Oscars red carpet.
Backed by 30+ user trials and hundreds of testimonials, our Swedish clay masks remain a powerful example of visible, natural results.
Our Skincare Starts with Nutrient-Infused Botanicals—Not Water
Our formulas are built on aloe-based, plant-rich foundations—developed from decades of working with high-quality botanical sources.
Plant-Based Skincare That Performs
For over 38 years, GUNILLA® and LEROSETT® have been trusted by estheticians and skincare professionals. Our formulas are built on aloe-based, plant-rich foundations—not water—combined with antioxidant botanicals and clinically proven ingredients to deliver visible results while remaining gentle on the skin.
Instead of relying on water as a filler, we start with nutrient-rich botanical bases that help support hydration, calm sensitivity, and improve the effectiveness of active ingredients.
Why Water-Based Formulas Fall Short
Many skincare products are primarily water, offering little functional benefit beyond texture and evaporating quickly from the skin. Our approach focuses on ingredient-rich formulations designed to deliver more than temporary surface hydration.
Lightweight, Non-Greasy Performance
Heavy, oil-rich products can feel greasy and may not suit sensitive or breakout-prone skin. Our formulas are designed to absorb quickly, feel clean on the skin, and provide lasting hydration without heaviness.
That’s why GUNILLA® and LEROSETT® are known for spa-grade performance: plant-based, fast-absorbing, and balanced for real-world skin concerns.
LEROSETT® Botanical Acne Cleanser vs. Regular Acne Cleanser
Water may sound hydrating, but on the skin’s surface it often does the opposite. It evaporates quickly, offering little benefit beyond texture. Many cleansers rely on water as a base rather than delivering meaningful, skin-supporting ingredients.
Our formulas use an aloe-based foundation, sourced from high-quality botanical extracts, to deliver more than surface-level hydration. Aloe has been clinically shown to help calm irritation and support the skin barrier, making it an effective base for performance-driven skincare. With concentrated botanical content and over 50% aloe in many formulations, our cleansers are designed to deliver active benefits—not just cleanse the skin.
LEROSETT® Clear | Treat | Heal
Our plant-based LEROSETT® Organic Acne Kits are built around the
Spot Treatment & Clearing Mask—a proprietary, drug-free Swedish clay formula trusted by over 5,000 dermatologists and skincare professionals.
Clinically proven to deliver exceptional results, LEROSETT® helps clear acne, breakouts, reduce oiliness, and support faster healing—without the harsh side effects often associated with benzoyl peroxide and traditional treatments.
Formulated with an organic aloe-based foundation, plant-based actives, and clinically-proven ingredients, each product is designed to treat, heal, and restore the skin—not just manage symptoms.
Trusted for over 38 years by top acne clinics and used by more than a million acne sufferers,
LEROSETT® acne products deliver clearer skin naturally.
See before & after trial results over 30 acne cases with clear skin results, and dermatologist and acne expert testimonials.
† 3rd party double-blind, placebo-controlled clinical trial: all LEROSETT® Clay Mask users achieved significantly clearer skin with consistent use, using the minimal amout recommended, while 90% of placebo users saw no improvement or worsened.
GUNILLA® Refine | Rejuvenate | Renew
Developed in Sweden by licensed esthetician Gunilla Ross, GUNILLA® skincare has been trusted by spas and skincare professionals for over 38 years. Designed for normal, dry, and sensitive skin, these formulas deliver visible results with a gentle, balanced approach.
Each formula is built on a
high-performance plant-based foundation
combined with
active botanicals and clinically proven actives
to support hydration, improve texture, and strengthen the skin barrier.
Advanced ingredients like hyaluronic acid, peptides, glycolic acid, retinol, vitamins C & E, and ceramides work together to refine tone, restore firmness, and enhance overall skin health—without heaviness or irritation.
For those seeking effective, plant-based skincare with professional-level performance,
GUNILLA® Organic Skincare Kits
offer a complete approach to healthier, more radiant skin.