About Gunilla of Sweden®


About our founder

Gunilla Nilsson Ross

(above Teaching Esthetics UK 1962)

We Don’t Follow the Science of Botanical Skincare. We Pioneer it. Since 1987.

About Gunilla and Gunilla of Sweden® 

Beginning in 1987, Gunilla of Sweden® (a family-owned and top 25 awarded small company) has effectively combined science-based active ingredients within botanically based products that have helped transform the beauty industry. Through dedication and research, Gunilla strives to educate professionals and consumers about the importance of nutrient-rich botanically based skincare that helps the skin to naturally heal and rejuvenate.

Where it all started

Gunilla’s Story

Our founder, Gunilla Ross, earned her esthetic credentials in 1962 after studying in England and Sweden. Once in the United States, Gunilla became a pioneer in the education of esthetics. She then began to realize the skincare market was lacking the organic and botanical content she was accustomed to in Sweden. A passion for skincare and the knowledge of Swedish natural treatments led her to start her own business in 1987.

Our History

With a single product, the 100% organic and no added chemicals LEROSETT® Clay Treatment for problem skin, Gunilla built her brand by sharing LEROSETT® exclusively with licensed skincare and medical professionals. For two decades, Gunilla of Sweden® grew their brand reputation and product selection, increasing from one to over 20 individual items and two product lines. This family-owned and professional grade skincare is now available to everyone seeking effective improvement in the health of their skin.

“Pioneer Who Paved the Path for
Skincare Professionals”


Dermascope Magazine   |   The leading publication for the skin care professional  |  40th Anniversary Issue


From Our Founder

When I moved to Denver, Co from Sweden in the early ’70s, I was dismayed to discover that working with aesthetics (skincare) was exclusively licensed within cosmetology.  There was no aesthetics training program, exam, or licensing specific to skincare.  During my early years in Denver, I served on the Colorado State Board of Licensing and created the first Aesthetics Education program and state board Aesthetics Exam, making licensure possible for those aspiring to pursue a professional career as an Aesthetician.




Gunilla of Sweden® was founded out of a sincere desire to make a real difference in the lives of others. We do this, not only by increasing the confidence of our customers with our professional skin care but also by partnering with our local schools through the Blue Valley Access Program.
For over ten years, we have worked with young adults disabled due to head injuries, or who suffer from cerebral palsy or MS. By helping them to integrate into the work environment; we provide projects which enable them to strengthen their talents and work together developing team building skills. When you receive any of our product systems, you can feel great that you, too, are contributing to the self-esteem and confidence of our amazing volunteers.

We Asked Gunilla:


What is your inspiration and vision for Gunilla of Sweden®?

I have always had a passion for skin care and I’ve always wanted to help people. When I came here from Sweden, I could not find the type of skin care that I wanted to use. In Sweden, we prefer natural ingredients opposed to various chemicals. Many people have issues with problem skin and I wanted to find a way to help the public. No one should have to hide or be embarrassed because of their skin.


What is your current skin care regimen?

GUNILLA™ Herbal Face Wash & Toner for Normal-Dry Sensitive skin, GUNILLA™ Eye-de-puff, GUNILLA™ Cell Rejuvenator Active  Firming Serum, GUNILLA™ Deep Moisturizer with Active Ceramides. I do alternate the GUNILLA™ 10% Alpha Hydroxy Treatment and the Moisturizer with Ceramides every other night. We don’t make a sunscreen yet because there is difficulty making a plant-based oil-free, low chemical sunscreen, and we won’t make products with water as the main ingredient. Water as the main ingredient cannot have the nutrients your skin truly needs.


What is the biggest mistake people make when it comes to skin care?

Using too much product. People think that in order to get results you need to use more, which is not the case. You end up going through the product too quickly. Another problem I see is people not using anything on their skin or not having a consistent routine. If you want to see results, you need to use the products every day. You must treat your skin like you would treat your teeth, just because you brushed them in the morning doesn’t mean you’re done.



Choosing Plant-Based Botanical Skincare

Research shows that natural botanical ingredients have multiple health benefits. When choosing a botanical line, the percentages and delivery of elements are just as significant as the ingredients themselves. At Gunilla of Sweden®, we use ABC or Active Botanical Content™, and we show the ABC percentage for every product we make, few brands if any will display the content percentage. Our active skin care ingredients are within a base of 100% organic, hydroponically greenhouse grown aloe that is hand-planted, with no pesticides or herbicides needed. We only come out with a few products per year at most, and it takes that long to create a new formula because we do not discontinue products, we test them for a year before we sell them and we never use water as the main ingredient, just not enough nutrients for the skin.