About Us & Our Founder
Gunilla’s 60-Year Journey in Skincare
& Creating Gunilla of Sweden®
Plant-Based + Science-Backed Skincare
LEROSETT® Organic Acne Treatments
LEROSETT® –The only plant-based acne brand, trusted for over 30 years and used by more than 1 million acne sufferers.
Clinically proven to achieve clear skin, our nutrient-rich formulas help skin heal faster, reduce irritation, treat acne, and
effectively clear skin—without harsh chemicals or benzoyl peroxide.
G U N I L L A® Plant-Based Skincare
G U N I L L A® – An advanced plant-based skincare line, crafted in smaller seasonal batches for mature, normal, dry, and sensitive skin. Powered by antioxidant-rich botanicals and over 50% organic aloe, our formulas are designed to be ultra-gentle, deeply nourishing, and enhance the absorption of clinically proven actives for healthier, more radiant skin.
Nature and Science, Elevated—Because Your Skin Deserves the Best!
Because both LEROSETT® and GUNILLA® products are plant-based, they can be used interchangeably for a fully customized skincare routine. Whether clearing acne, balancing oily skin, or focusing on hydration and anti-aging, these botanical formulas work in harmony—gentle enough for all skin types and effective enough to deliver real results.
“A Pioneer Who Paved the Path for Skincare Professionals”
Gunilla Ross is ranked among the top 10 pioneers in the field of skincare
–Dermascope Magazine: The leading publication for the skin care professional | 40th Anniversary Issue |
Why We’re Different: Pioneering Botanical Skincare That Delivers Results
For over 30 years, skincare professionals, dermatologists, and estheticians have used G U N I L L A® & LEROSETT® products in spas, medical clinics, and treatment centers—decades before organic and plant-based skincare became a trend. While most brands rely on up to 80% water, our formulas are plant-based with 40-70% greenhouse-grown organic aloe and adaptogenic botanicals, allowing clinically proven actives from ceramides to hyaluronic acid to penetrate deeper and work more effectively.
Unlike water, which sits on the skin surface, our nutrient-rich aloe base is absorbed into several layers of the skin, delivering proven active ingredients where they’re needed most. This is why our products don’t just feel smooth, and luxurious—they produce real, visible results.
Founded by industry pioneer Gunilla Ross in 1987, we have spent decades advancing affordable, professional-grade plant-based skincare before “natural beauty” was even a concept. This commitment to science-backed botanical formulations is why professionals and countless loyal customers continue to trust G U N I L L A® & LEROSETT® for superior skincare.
Gunilla’s Story: Where It All Began
Gunilla Ross 1962, age 22
(pictured here teaching esthetics at the Henlow Grange School, UK 1962)
In 1962, Gunilla Ross began her aesthetics journey, studying in England and Sweden. In Sweden, plant-based skincare was the norm, but when she arrived in the U.S., she noticed something missing—even the most expensive products relied on water as the first ingredient instead of nutrient-rich botanicals. Determined to change that, she became a pioneer in aesthetics, blending her European expertise with a vision for more effective, plant-based formulations.
In 1987, she founded Gunilla of Sweden® Organic Skincare as a professional only brand, launching LEROSETT® for acne and GUNILLA® for anti-aging. For 20 years, her products were available exclusively to licensed skincare professionals, trusted in spas and clinics nationwide—long before “clean botanical beauty” was a trend.
Teaching Esthetics
Gunilla Ross 1962, age 22
(at Henlow Grange School, UK, 1962)
61 Years Later:
Experience You Can Trust
Gunilla Ross 2024, age 83
Pioneer in Skincare Education & Innovation
When I moved to Colorado from Sweden in the early 1970s, I was an experienced skincare/esthetics instructor trained in both England and Sweden. I was soon surprised to find that aesthetics was licensed under cosmetology, not skincare. This led me to collaborate with the Colorado Board of Licensing, where I authored the first Aesthetics Education Curriculum and State Esthetics Exam. As a result, individuals in states like Colorado who aspire to work in skincare could now become licensed professional estheticians.
At 83, Gunilla’s passion and dedication shine as she works every day, embodying the radiance and vitality her skincare inspires. For over 30 years, she has exclusively used her formulas—proving that age is just a number when you care for your skin the right way.
Why Two Distinct Brands?
LEROSETT® Acne Treatments and GUNILLA® Skincare are separate because acne is a medical condition,
while general skincare focuses on anti-aging and overall skin health. Acne requires specialized
over-the-counter treatments, in-house physicians, and FDA correspondence whereas skincare products nourish, protect,
and enhance the skin’s appearance.
Unlike brands that simply add an “acne collection,” LEROSETT® is an entire acne brand developed by specialists who focus solely on treating acne. With 35 years of expertise, LEROSETT® knows how to treat acne correctly
at its source, delivering superior results, without benzoyl peroxide, sulfur, etc, while GUNILLA® products help slow the signs of aging, deeply hydrate, and support long-term skin health. Gunilla herself is proof of that.
While most new skincare brands disappear within a few years—usually selling the same generic formulas under
a different label—we’ve remained a trusted pro-grade brand for over 35 years. Spas, clinics, and loyal customers continue to choose LEROSETT® and GUNILLA® after decades because our products don’t just follow trends—they
deliver real, lasting results.
Our 1st Product: The all-natural chemical-free treatment clinically proven to clear skin.
Originally from Sweden with a single, groundbreaking product—LEROSETT® Clay Treatment. Over 35 years ago, LEROSETT® became the first professional-grade skin clearing treatment formulated without adding chemicals, harnessing the power of our proprietary heat-treated all-natural Moroccan clay to heal and clear problem skin. Unlike conventional treatments, it offered an all-natural alternative with clinically proven results. What began as our first product grew into Gunilla of Sweden®, a brand trusted by skincare professionals for its clinically proven, plant-based formulations. Still family-owned and operated, we’ve expanded from that first innovation to over 23 carefully crafted formulas across two skincare lines—LEROSETT® for acne and GUNILLA® for skincare.
A Look Inside: The Aloe Vera Greenhouse
This climate-controlled greenhouse nurtures organically grown aloe vera, the foundation of both LEROSETT® Acne Treatments and GUNILLA® Skincare. Each plant is cultivated using a fully recycled water system and grown without herbicides or pesticides, ensuring pure, sustainable ingredients.
Unlike most skincare brands that rely on up to 90% water, our plant-based formulas contain 40-70% greenhouse-grown organic aloe vera, combined with adaptogenic botanicals and clinically proven active ingredients. This combination delivers nutrients at peak potency for deeper hydration, faster healing, and better absorption of actives.
From acne solutions to anti-aging skincare, our nutrient-rich, plant-based formulations start with nature’s most powerful base—not water.
We Asked Gunilla About Skin Care
Growing up in Sweden in the 1950s and ’60s, my friends and I enjoyed beautiful, healthy skin—I remember that acne was very rare.
Our skincare, the first ingredient on the bottle’s back, did not say aqua, the first 10 ingredients were usually botanicals, and our skin thrived with a good diet because there was no such thing as corn syrup, and the only fast food was a hotdog at the local grill.
These experiences inspired me to create my plant-based formulas, bringing the Swedish tradition of natural beauty to skincare in the U.S.
I have always been passionate about skincare and helping people. After moving to the U.S., I struggled to find the
botanical products I loved. I also saw far more acne clients in the US than in Sweden, where medicine was rarely the first
solution. Sweden’s national healthcare system starts with natural treatments first—they work more often than you would think.
In 1987, I launched the all-natural
LEROSETT® Spot Treatment & Clay Mask,
followed by my first anti-aging formula,
GUNILLA® Cell Rejuvenator Serum™.
Over the years, I have continued to evolve each formula with more active ingredients, but always without parabens.
In my 60 years in skincare, I have seen countless fad ingredients come and go. Instead, I rely on time-proven
actives like ceramides, glycolic acid, hyaluronic acid, and Panax Ginseng. We use 5% Panax Ginseng in most formulas
because of its exceptional anti-aging benefits, protecting the skin from free radicals and reducing both acne and wrinkles.
When active ingredients are combined in a plant-based formula, they work more effectively. Botanical formulations
allow ingredients to penetrate deeper into the skin, enhancing absorption and maximizing results. Unlike water-based
products that evaporate quickly, plant-based formulas stay in the skin longer, allowing for deep hydration,
cellular repair, and long-lasting nourishment.
This deeper absorption ensures clearer, healthier skin by addressing the root causes of acne, scarring, and aging—without irritation.
That’s the foundation of Gunilla of Sweden®.
What is your current skincare regimen?
Morning: GUNILLA® Herbal Face Wash & Toner for Normal-Dry Sensitive skin, GUNILLA® Cell Rejuvenator Serum, GUNILLA® Eye-de-puff A23™
Tip: GUNILLA® Cell Rejuvenator always goes on first after the wash and toning, morning and night, 2-3 drops no more
Evening: Same Face Wash and Toner, GUNILLA® Cell Rejuvenator, GUNILLA® Eye-de-puff A23™ & GUNILLA® Ceramides Cream A17™. I alternate daily between the GUNILLA® Glycolic Night Cream and the Ceramide Cream A17™ every other night.
Product mixing: Glycolic Night Cream can be too much for sensitive skin, especially in the summer. I formulated all my products so they can be combined. If the Glycolic Night Cream is too strong, I mix 1/2 Ceramides and 1/2 Glycolic Night Cream in my palm for a lightly exfoliating, highly hydrating cream.
Our GUNILLA® Anti-Aging Kit has everything I use but the Ceramide Cream A17™.