About Gunilla and Gunilla of Sweden® Skin Care


About our founder

Gunilla Nilsson Ross

(above Teaching Esthetics UK 1962)

We Don’t Follow the Science of Botanical Skincare. We Pioneer it. Since 1987.

About Gunilla and Gunilla of Sweden® 

Beginning in 1987, Gunilla of Sweden® has increased the effectiveness of many science-based active ingredients by adding them to nutrient-infused botanically based skincare. Creating effective, and affordable professional skincare products that have helped transform much of the beauty industry. Through decades of dedication and research, Gunilla and her team have strived to educate professionals and consumers concerning the transforming potential of greenhouse grown botanically based skin care to treat, heal, rejuvenate.


Where it all started

Gunilla’s Story

Our founder, Gunilla Ross, earned her esthetic credentials in 1962 after studying in England and Sweden. Once in the United States, Gunilla became a pioneer in the education of esthetics. She then began to realize the skincare market was lacking the organic and botanical content she was accustomed to in Sweden. A passion for skincare and the knowledge of Swedish natural treatments led her to start Gunilla of Sweden® Professional Skincare in 1987.  Gunilla started with LEROSETT® for acne and a year later GUNILLA® for skincare.

Our History

With a single acclaimed product Made in Sweden. The LEROSETT® Clay Treatment for problem skin that was 100% organic with no added chemicals. Gunilla built her brand by sharing LEROSETT® exclusively with licensed skincare and medical professionals. For over 20 years Gunilla of Sweden® grew their brand reputation and product selection, increasing from one to over 23 individual items and two product lines, LEROSETT® for acne and GUNILLA® for skincare. This family-owned and operated professional grade skincare is now available to everyone seeking professional grade botanically based skincare at an affordable price.

All botanically based products are now made in America but still developed in Sweden. – The LEROSETT® Spot Treatment and Clearing Mask (also Clay Treatment) is still made in Sweden and is the only 100% organic-no added chemical product. Oil-free plant-based skincare products would need to be constantly refrigerated and could only last about a month. We use no unnecessary chemicals like benzoyl peroxide or harsh ingredients.



“Pioneer Who Paved the Path for
Skincare Professionals”


Dermascope Magazine   |   The leading publication for the skin care professional  |  40th Anniversary Issue


From Our Founder

When I moved to Denver, Co from Sweden in the early ’70s. I was already an experienced esthetics instructor with credentials from England and Sweden. I was dismayed to discover that working with aesthetics in the US was exclusively licensed within cosmetology. My U.K. esthetics license was not transferable. So I decided Colorado needed an esthetics school and my experience as an esthetics instructor finally came in handy. I worked with the Colorado Board of Licensing and authored the first Aesthetics Education program and state board Aesthetics Exam. This enabled state licensure for those aspiring to a professional esthetics career in Colorado, because each state had its own requirements. Gunilla today, healthy at age 77 after 30 years of using her own products. Gunilla has no plan to retire from skincare anytime soon





Gunilla of Sweden® was founded out of a sincere desire to make a real difference in the lives of others. We do this, not only by increasing the confidence of our customers with our professional skincare, but also by partnering with our local schools through the Blue Valley Access Program.
For over ten years, we have worked with young adults ages 18 to 21 with cerebral palsy, MS and other related disabilities by helping them to integrate into real-world work environments. We provide projects which enable them to strengthen their talents and work together developing team building skills. When you receive any of our product systems, you can feel great that you are contributing to the self-esteem and confidence of these young people entering the workforce.

We Asked Gunilla:


What is your inspiration and vision for Gunilla of Sweden®?

I have always had a passion for skincare, and I’ve always wanted to help people.  When I came here from Sweden, I could not find the type of skin care that I wanted to use. In Sweden, we prefer botanical base ingredients as opposed to water and various chemicals. Many people have issues with acne, and I wanted to find a way to help the public. No one should have to hide or be embarrassed because of their skin.

I have seen fad ingredients come and go in the last 55 years. There are effective ingredients in skin care. Ceramides, Alpha Hydroxy Acids, and many others, just because they have been around a while doesn’t mean they are less effective. I often prefer those ingredients because they’re proven.  It’s not so much the active ingredient itself that does all the work for your skin. It’s the delivery mechanism or main ingredient that enables the active ingredient to be more productive by causing the ingredient to stay in your skin longer and deeper penetration.

I feel this is why the Swedish skincare I grew up with made all the all my friend’s skin so beautiful. It was the main ingredient, usually a variety of aloe that allowed the ceramides or AHA to be more productive. 



How do you feel about skin care prices?

My first goal was to create the best quality professional skincare that was also affordable, to the professional. I found it very difficult to create any skin care formula no matter what the ingredients that can justify a price over $60 for a cleanser or $100 for a Serum.  Products that are sold through beauty stores and have distributors have high prices so each level can profit along the way. The high price rarely relates to the ingredient cost or the fancy bottle. Usually, the high price has much to do with the cost of advertising so you know about the product. What if you found the best skincare at half the price but you had to find it yourself. Like GUNILLA® or LEROSETT® products.


What is your current skin care regimen?

Morning: GUNILLA™ Herbal Face Wash & Toner for Normal-Dry Sensitive skin, GUNILLA™ Cell Rejuvenator Serum,  GUNILLA™ Eye-de-puff

Tip: GUNILLA™ Cell Rejuvenator always goes on first after the wash and toning morning and night, 2-3 drops no more.

Evening: Same Face Wash and Toner. GUNILLA™ Cell Rejuvenator, GUNILLA™ Eye-de-puff & GUNILLA™ Deep Skin Moisturizer with Ceramides. I do alternate daily between the GUNILLA™ Brighten & Renew Cream with 10% AHA and the Moisturizer with Ceramides every other night.

Product mixing: 10% AHA can be too much for sensitive skin, especially in the summer. I formulated all my products so they can be combined. If 10% of AHA is too strong. In your palm mix 1/2 Ceramides and 1/2 10% AHA treatment for a highly effective 5% AHA with Ceramides.

Our GUNILLA™ Botanical Skin Care Kit has everything but the 10% Aha and Eye-de-puff.


What is the most significant mistake people make when it comes to skin care?

They are using too much product.

People think that to get results; you need to use more, which is not the case. You end up going through the product too quickly. Another problem I see is people not using anything on their skin or not having a consistent routine. If you want to see results, you need to use the products every day. You must treat your skin like you treat your teeth, just because you brushed your teeth them in the morning doesn’t mean you don’t have to do it again.

Using too much product is very common with my GUNILLA® products like the Face Washes or Serums. My LEROSETT® and especially GUNILLA® products like our Face Washes are so concentrated they contain at least 150 face washes per 6.7oz bottle, making it even more economical. Thats more than twice a day for 60 days. My Serums take 2-3 drops for the entire face, any more than that and you get sticky skin because your skin cannot absorb the collagen, elastin, revitalin or the aloe.