Our Founder Gunilla Ross

60 Years of Expertise

& Her Journey Creating

Gunilla of Sweden® Plant-Based Organic Skincare





Licensed Esthetician & Teacher
Company Founder & Head of Product Development

Gunilla Ross 1962

(pictured here teaching esthetics at Henlow Grange, UK, circa 1962)

60 Years of Skincare Expertise!

From Our Founder Gunilla Ross 2022

“When I moved to Denver, CO from Sweden in the early ’70s, I was already an experienced esthetics instructor with credentials from England and Sweden. I was dismayed to discover that working with aesthetics in the US was exclusively licensed within cosmetology. My UK esthetics license was not transferable. So I decided Colorado needed an esthetics school and my experience as an esthetics instructor truly came in handy. After earning my cosmetology license, I worked with the Colorado Board of Licensing and authored the first Aesthetics Education program and state board Aesthetics Exam. This enabled state licensure for those aspiring to a professional esthetics career in Colorado, separate from cosmetology.”

Gunilla’s timeless beauty, radiating youth and vitality even today at the age of 81, inspires us all to embrace life fully and joyfully. It’s never too late to start using Gunilla’s botanical skin care products. Since 1987, she has only used her own botanical formulas.  

“A Pioneer Who Paved the Path for Skincare Professionals”

“Gunilla Ross has been ranked among the top 10 pioneers in the field of skincare.
Dermascope Magazine   |   The leading publication for the skin care professional  |  40th Anniversary Issue |



Where it all started

Gunilla’s Story

Our founder, Gunilla Ross, earned her esthetic credentials in 1962 after studying in England and Sweden. Once in the United States, Gunilla became a pioneer in the education of esthetics. She then began to realize the skincare market was lacking the organic and botanical content she was accustomed to in Sweden. A passion for skincare and the knowledge of Swedish natural treatments led her to start Gunilla of Sweden® Professional Skincare in 1987.  Gunilla started with LEROSETT® for professional acne care and a year later, GUNILLA® for professional skincare. For the next twenty years, these products were only available to licensed skincare professionals.

We Don’t Follow the Science of Botanical Skincare.

We Pioneer it since 1987.

Gunilla’s pioneering work in developing highly therapeutic and science-backed & plant-based organic skincare products was always ahead of her time.  Industry professionals have embraced her products and continue to make a positive impact on people’s skin and overall well-being.”

Since 1987, Gunilla of Sweden® has pioneered botanical skincare, enhancing clinically proven ingredients like ceramides, peptides, hyaluronic acid, glycolic acids, and more in a nutrient-infused base of over 50% organic aloe vera with over 200 active botanicals from around the world. 

LEROSETT® is clinically proven to be over 98% effective and is the only naturally therapeutic, plant-based skincare brand formulated for acne, oily skin, and problem skin without benzoyl peroxide, sulfur, or harsh chemicals. GUNILLA® is luxurious for anti-aging and daily skincare, botanically based, and filled with high-potency ingredients. Both LEROSETT® & GUNILLA® can be combined and individually mixed.





Our History: The First Chemical-Free Treatment for Acne & Problem Skin


With a single acclaimed product, made and developed in Sweden, it all started with the original LEROSETT® Clay Treatment for problem skin (now packaged as Spot Treatment & Clearing Mask), which is 100% organic with no added chemicals. Gunilla built her brand by sharing LEROSETT® exclusively with licensed skin care and medical professionals. For over 35 years and still, as a family-owned and operated company, Gunilla of Sweden® has grown its brand reputation and product selection. Increasing from one to over 23 individual items within two product lines: LEROSETT® for acne and GUNILLA® for skin care. Our goal is to provide professional quality botanical skincare that is effective. — discover affordable quality skincare directly from us to you.

LEROSETT® Clay Tube Old and LEROSETT® New Clay Tube

Our Award-Winning Skincare Products

A look inside the aloe vera greenhouse that is climate-controlled. Nutrient-infused with hydroponic technology, for organically grown botanicals at their optimal potency. No need for herbicides, pesticides, and the water is recycled.

We make our botanically-based products in America. The LEROSETT® Spot Treatment and Clearing Mask (originally named Clay Treatment) is still made in Sweden after 35 years and is our only 100% organic – no added chemicals product. We use no unnecessary chemicals like benzoyl peroxide or other harsh ingredients, and because of this, our products can be custom-mixed for personalized treatment combinations. Our customer loyalty comes from our commitment to this exceptional level of great product quality, effectiveness, and the kind of personal customer service only a family-owned company can offer.

LEROSETT® for Acne and GUNILLA® for Skincare are for all skin types

We Asked Gunilla:


What is your inspiration and vision for Gunilla of Sweden®?

I have always had a passion for skincare, and I’ve always wanted to help people.  When I came here from Sweden, I could not find the type of skincare that I wanted to use. In Sweden, we prefer botanically based ingredients rich in nutrients instead of those based mostly on water. Throughout my career, it was evident that many people have issues with acne, and I wanted to find a way to help the public. No one should have to hide or be embarrassed because of their skin. In 1989 I started my first anti-aging serum, the Cell Rejuvenator® Serum; with a few upgrades, removing the parabens, and more active ingredients in 2010, it’s a wonderful daily serum.

I have seen fad ingredients come and go in the last 55 years. There are time-proven effective ingredients in skincare: Ceramides, Glycolic Acid, Hyaluronic Acid, Panax Ginseng, and many others. Just because they have been around a while doesn’t mean they are less effective. I often prefer those tried and true ingredients in a healing base because they’re proven effective. It’s not so much the active ingredient that does all the work for your skin. The delivery mechanism or base ingredient enables the active ingredient to be more productive by causing the ingredient to stay in your skin longer with deeper penetration. The Swedish skincare I grew up using is made like this. My friends and I all had beautiful skin; very few of us had pimples. The main ingredient, usually a variety of aloe and oil-free botanicals, it had to be over 50% oil-free botanicals. This allowed the other active ingredients to be more effective. I decided to use a rare super aloe as the base for my products; the benefits of skincare are impossible to ignore.


What is your current skincare regimen?

Morning: GUNILLA® Herbal Face Wash & Toner for Normal-Dry Sensitive skin, GUNILLA® Cell Rejuvenator Serum,  GUNILLA® Eye-de-puff A23™

Tip: GUNILLA® Cell Rejuvenator always goes on first after the wash and toning, morning and night, 2-3 drops no more

Evening: Same Face Wash and Toner, GUNILLA® Cell Rejuvenator, GUNILLA® Eye-de-puff A23™ & GUNILLA® Ceramides Cream A17™. I do alternate daily between the GUNILLA® Glycolic Night Cream and the Ceramide Cream A17™ every other night.

Product mixing: Glycolic Night Cream can be too much for sensitive skin, especially in the summer. I formulated all my products so they can be combined. If the Glycolic Night Cream is too strong, I mix 1/2 Ceramides and 1/2 Glycolic Night Cream in my palm for a lightly exfoliating, highly hydrating cream.

Our GUNILLA® Anti-Aging Kit has everything I use but the Ceramide Cream A17™