Gunilla of Sweden® Privacy Policy

Last updated: August 2025

Your Privacy Is Our Priority

We respect your privacy. We do not sell your personal information. We use your data only to process orders, provide customer support, improve our site and services, and—when you opt in—to send offers and updates.

This Policy describes how Gunilla of Sweden, Inc. (“Gunilla,” “we,” “us,” or “our”) collects, uses, discloses, and protects information when you visit
gunillaofsweden.com,
make a purchase, contact us, or interact with our ads and emails.

1) Information We Collect

  • Identifiers & contact info: name, email, phone, billing/shipping address.
  • Order & payment details: items purchased, order totals, payment method tokens (processed by secure payment providers).
  • Device & usage data: IP address, browser type, pages viewed, time on site, referring URLs, approximate location.
  • Marketing preferences: your newsletter/communication choices and engagement with emails.

Sources include information you provide directly, automatic collection via cookies and similar technologies, and, when applicable, advertising/analytics partners.

2) How We Use Your Information

  • Fulfillment & support: process and deliver orders, provide customer service, handle returns/warranty.
  • Site performance & security: maintain and improve our website, detect/prevent fraud, and keep services reliable.
  • Marketing (with your consent or as permitted by law): send updates, promotions, and product news; measure campaign effectiveness.
  • Legal compliance: meet record‑keeping, tax, and regulatory obligations.

3) Cookies & Similar Technologies

We use cookies, pixels, and tags to make the site work, remember your preferences, analyze traffic, and personalize ads. You can manage cookies in your browser settings; blocking some cookies may limit site features.

4) Analytics & Advertising

We may work with providers such as Google Analytics/Ads and Meta (Facebook/Instagram) to measure performance and show relevant offers. These partners may set cookies or read your device identifiers to help us understand site usage and ad results. Each provider has its own privacy policy and opt‑out options.

  • Google: Learn more or opt out at Google Ads and GA Opt‑Out.
  • Meta: Manage ad preferences in your Facebook/Instagram account settings.

5) How We Share Information

We do not sell your personal information. We may share limited data with:

  • Service providers: payment processors, fraud prevention, email/SMS platforms, fulfillment/shipping, analytics/ads tech—only to perform services for us and under confidentiality obligations.
  • Legal & safety: if required by law, to protect you, us, or others, or in connection with a business transaction (e.g., merger).

We may share de‑identified or aggregated insights that do not identify you.

6) Your Choices & Rights

  • Marketing emails: unsubscribe anytime via the link in our emails or by contacting us.
  • Browser controls: block/delete cookies in your browser settings.
  • Access/Correct/Delete: email us to access, update, or request deletion of your information (subject to legal retention).

7) California & Certain U.S. State Privacy Rights

If you are a resident of California (or states with similar laws), you may have rights to request:

  • Know/Access: the categories and specific pieces of personal information we collected about you.
  • Delete: request deletion of personal information (with statutory exceptions).
  • Correct: request correction of inaccurate information.
  • Opt‑out of “sale” or “sharing” for cross‑context behavioral advertising: we do not sell personal information; if we ever “share” for advertising as defined by law, you may opt out here:
    Privacy Choices
    (or contact us).
  • No discrimination: you won’t be penalized for exercising your rights.

To submit a request, contact customers@gunillaofsweden.com or 1‑866‑551‑5505. We will verify your request as required by law.

8) International Users

Our site is directed to U.S. customers. If you access the site from outside the U.S., your data may be processed in the United States, where laws may differ from your jurisdiction.

9) Security & Retention

We use commercially reasonable safeguards to protect personal information. No method of transmission or storage is 100% secure.

We keep personal information only as long as needed for the purposes described above (for example, order records for tax/legal requirements), then delete or de‑identify it.

10) Children’s Privacy

Our services are intended for ages 18+. We do not knowingly collect information from children under 13. If you believe a child has provided information, contact us and we will remove it.

11) Third‑Party Links

We may link to third‑party sites. Their practices are governed by their own policies. Review their privacy terms before providing information.

12) Changes to This Policy

We may update this Policy from time to time. If changes are significant, we will notify you (e.g., by email or site notice). The “Last updated” date above reflects the most recent version.

13) Contact Us

Questions about this Policy or your data?

See also our Terms of Use.
If you offer privacy choices, link here:
Privacy Choices (Do Not Sell or Share).