About Us & Our Founder
Gunilla’s 60-Year Journey in Skincare
& Creating Gunilla of Sweden®
Plant-Based + Science-Backed Skincare
Gunilla Ross founded Gunilla of Sweden® in 1987, following decades of experience as a skincare educator, esthetician, and curriculum author. In 2006, her son Fredrik joined the company with a vision to expand their professional-grade formulas to a wider audience. At just age 18—six years after becoming a paraplegic due to a childhood motorcycle accident—Fredrik opened his first music store, which he grew over 15 years into Guitar World—an award-winning business and the largest music store in the Midwest. After completing that journey, he joined his mother full-time and has been leading alongside her ever since. Their mother-son collaboration remains the heart of the brand—driven by resilience, purpose, and a commitment to results that speak for themselves.
LEROSETT® Botanical Acne Treatments
LEROSETT® – The only plant-based therapeutic acne brand, trusted for over 30 years and used by countless acne sufferers. Clinically proven to achieve clear skin, our nutrient-rich formulas help skin heal faster, reduce irritation, treat acne, and effectively clear skin—without harsh drugs or chemicals.
G U N I L L A® Plant-Based Skincare
GUNILLA® – An advanced plant-based skincare line, crafted in smaller batches for normal, dry, and sensitive skin. Powered by antioxidant-rich botanicals and over 50% organic aloe, our formulas are designed to be ultra-gentle, deeply nourishing, and enhance the absorption of clinically proven actives for healthier, more radiant skin.
Nature and Science, Elevated—Because Your Skin Deserves the Best!
Because both LEROSETT® and GUNILLA® products are gentle and plant-based, they can be used interchangeably for a fully customized skincare routine. Whether clearing acne, balancing oily skin, or focusing on hydration and anti-aging, these botanical formulas work in harmony—gentle enough for all skin types and effective enough to deliver real results.
“A Pioneer Who Paved the Path for Skincare Professionals”
Gunilla Ross is ranked among the top 10 pioneers in the field of skincare
– Dermascope Magazine:
The leading publication for the skincare professional | 40th Anniversary Issue
In 2014, Ingram’s Magazine named Gunilla of Sweden® one of the Top 25 Small Businesses in the Midwest.
Today, Gunilla of Sweden® remains family-run—founded in expertise, sustained by innovation, and trusted for results.
Why We’re Different: Pioneering Botanical Skincare That Delivers Results
For over 35 years, dermatologists and estheticians have trusted G U N I L L A® & LEROSETT® in their spas and clinics—setting a higher standard for plant-based skincare decades before it gained mainstream recognition.
Most brands use up to 80% water. Ours contain 40–70% greenhouse-grown organic aloe vera and 10%–20% nutrient-dense adaptogenic botanicals. This allows clinically proven actives—such as ceramides, peptides, or hyaluronic acid—to absorb more deeply and work more effectively.
Unlike water, aloe can deliver actives into multiple layers of the skin. That’s why our formulas don’t just feel silky—they produce real, visible results.
Select formulas were co-developed by Gunilla Ross and Swedish physicians to meet clinical standards and ensure long-term skin compatibility.
Gunilla’s Story: Where It All Began
Gunilla Ross 1962, age 22
(pictured here teaching esthetics at the Henlow Grange School, UK 1962)
In 1962, Gunilla Ross began her journey in aesthetics, studying skincare in both England and Sweden. In Sweden, plant-based formulations were already standard, but when she arrived in the U.S., she discovered a surprising gap—even luxury products used water as the first ingredient.
Determined to bring change, she combined her European education with a vision for more effective and nutrient-dense plant-based skincare.
In 1987, she founded Gunilla of Sweden® Organic Skincare as a professional-only brand—launching LEROSETT® for acne and GUNILLA® for anti-aging. For over 20 years, her products were available exclusively to licensed skincare professionals and trusted in spas and clinics nationwide—long before “clean botanical beauty” became mainstream.
Teaching Esthetics
Gunilla Ross 1962, age 22
(at Henlow Grange School, UK, 1962)
61 Years Later: Experience You Can Trust
Gunilla Ross, 2024, Age 83
Pioneer in Skincare Education & Innovation
When Gunilla moved to Colorado from Sweden in the early 1970s, she was already a licensed skincare instructor trained in both England and Sweden. At that time, esthetics in the U.S. fell under cosmetology, with no dedicated path for skincare professionals.
Gunilla worked with the Colorado Board of Licensing to change that—authoring the first Aesthetics Education Curriculum and State Esthetics Exam. Thanks to her efforts, aspiring skincare professionals could finally become licensed estheticians in states like Colorado.
Why Two Distinct Brands?
We created two separate brands because acne is not just skincare—it’s a medical condition that demands a different mindset, experienced staff, and targeted solutions.
LEROSETT® was created as a dedicated acne brand—refined by specialists and trusted by professionals for over 35 years. GUNILLA® focuses on plant-based anti-aging and hydration solutions.
Two brands. One mission: real results.
Both brands are fully compatible—many customers even mix them for customized skincare, like pairing an oil-free LEROSETT® Moisture Matte™ with a GUNILLA® Ceramide Cream A17™, which thins out the Ceramide Cream, making it lighter.
Our First Breakthrough: All-natural treatment clinically proven to clear skin
In 1987, Gunilla of Sweden® launched the original LEROSETT® Spot Treatment & Clay Mask—a one-of-a-kind Swedish clay formula that became the brand’s first professional breakthrough. Clinically tested and proven effective in an independent double-blind placebo-controlled trial, this natural treatment helped set a new standard in acne care.
Unlike harsh chemical treatments, LEROSETT® uses ultra-pure clay and no added drugs, helping clear pimples, reduce oil, and unclog pores—without irritation. It remains one of the only all-natural spot treatments with clinically validated results, trusted for over 35 years by skincare professionals and dermatologists alike.
A Look Inside: The Aloe Vera Greenhouse
Greenhouse grows the organic aloe vera that powers LEROSETT® and GUNILLA® formulas. Each plant is cultivated and watered through a fully recycled, sustainable system.
While most skincare brands rely on up to 90% water, we use 40–70% greenhouse-grown organic aloe vera combined with adaptogenic botanicals and proven actives. The result: better absorption, faster healing, and deeper hydration.
From acne solutions to anti-aging care, every product begins with nature’s most powerful base—not water.
We Asked Gunilla About Skin Care
Growing up in the 1950s & 1960s in Sweden, acne was uncommon. Most skincare was botanical—water wasn’t the main ingredient. These early experiences shaped my conviction that natural, plant-based formulas can genuinely transform the skin.
When I moved to the U.S., I was surprised to find so many chemical-based products—and so much acne. In Sweden, we always turned to nature first. That inspired me to create all-natural LEROSETT® in 1987 and later plant-based GUNILLA® for anti-aging & skincare.
Today, I still believe in clinically proven actives—like ceramides, glycolic acid, and high levels of Panax Ginseng—combined with an organic aloe base. It’s this combination of proven actives, science, and the best botanicals have to offer that delivers lasting results.
What is your current skincare regimen?
Morning:
GUNILLA® Herbal Face Wash,
GUNILLA® Herbal pH Balancing Toner,
GUNILLA® Cell Rejuvenator Serum™, and
GUNILLA® Eye-de-puff A23™
Evening: Same routine as the morning, plus
GUNILLA® Ceramide Cream A17™.
I alternate between
GUNILLA® Glycolic Night Cream
and Ceramide Cream every other night.
Tip: I always apply Cell Rejuvenator Serum first after cleansing and toning—just 2–3 drops, morning and night.
Product Mixing: If Glycolic Night Cream feels too strong, especially in summer, I mix half Glycolic and half Ceramide Cream in my palm for a soothing, lightly exfoliating blend. A great way to acclimate to nightly AHA use that will make the difference you’re looking for.
Our full routine is available in the GUNILLA® Organic Skincare Anti-Aging Kit, with everything I personally use—except for the Ceramide Cream, which I still add separately.